10 hooks · for B2B founders, customer marketing, account executives
LinkedIn post ideas for a customer win
Customer win posts that say 'We're proud to partner with X' get zero engagement. The ten below work because each one centers the customer's story, with the product as the supporting actor. Steal the framing.
- 1
Hook template
[Customer] just did [specific outcome] in [time]. Here is how.
Worked example
Linear just closed their fiscal year in 4 days. Here is how.
Why it works
Outcome-first framing. Specific time anchor. Customer is the hero, product is the supporting cast.
- 2
Hook template
The customer who pushed us hardest in [year] is now [outcome]. Both happened for the same reason.
Worked example
The customer who pushed us hardest in 2024 is now growing 12% MoM. Both happened for the same reason.
Why it works
Connects the customer's pressure to their success. Reads as a memoir, not a case study.
- 3
Hook template
We almost lost [customer] in [month]. Here is what they wanted that we didn't have.
Worked example
We almost lost Notion in March. Here is what they wanted that we didn't have.
Why it works
Almost-loss story. Vulnerability + specifics. Sets up a feature-or-process change.
- 4
Hook template
Three things [customer] does differently from every other team using us.
Worked example
Three things Datadog's marketing team does differently from every other team using us.
Why it works
Reverse case study. Reader learns from the customer, not from the company.
- 5
Hook template
[Customer] sent us this DM yesterday. With their permission, here it is.
Worked example
Webflow's CMO sent us this DM yesterday. With their permission, here it is.
Why it works
Quote-as-content. Real specificity. Permission line builds trust.
- 6
Hook template
We've been quiet about this customer for [time]. Today we can talk about it.
Worked example
We've been quiet about this customer for 11 months. Today we can talk about it.
Why it works
Implied scale of the customer. Curiosity gap. Generates clicks.
- 7
Hook template
[Customer] tried [N] tools before us. Here is what made them switch.
Worked example
Vercel tried 4 tools before us. Here is what made them switch.
Why it works
Competitive framing. Specific N implies real evaluation. Useful for prospects in the same shoe.
- 8
Hook template
The first customer who wrote us a [check size] was [customer]. Here is what they bought.
Worked example
The first customer who wrote us a $100K check was Stripe. Here is what they bought.
Why it works
Origin story format. Specific dollar figure. Builds credibility instantly.
- 9
Hook template
[Customer's competitor] uses [other product]. Here is what [customer] does instead.
Worked example
Datadog's competitor uses Splunk. Here is what Datadog does instead.
Why it works
Competitive intelligence frame. Specific named comparison. High-value B2B reader bait.
- 10
Hook template
[Customer]'s [team] runs [unusual process]. Here is the diagram and what they save.
Worked example
Linear's growth team runs their entire content review through Slack threads. Here is the diagram and what they save.
Why it works
Practical takeaway. Specific named workflow. Generates saves and DMs.
Other scenarios